Redi-Cut Carpets & Rugs has been serving Fairfield County in Connecticut for almost 40 years. Since its debut, Redi-Cut, has catered to high end homeowners and Interior Design professionals, offering a range of styles in carpeting.
Redi-Cut Carpets had a very outdated website, which had no consistency and lacked branding. It was a basic website done with a basic website builder and it did not show the high quality of their carpet installations. Redi-Cut Carpets also had instructions on their “Request A Quote” page for clients to send an email with the answers to a very long list of measurement requirements and details in order to get a quote. The problem with this was that the user could easily miss a question that could then result in an inaccurate quote.
The first job was to put together the brand guidelines, rework font sizes, styles, colors and images to give these items a clear hierarchy and to show off the custom carpet installations. This would give the website a consistent look, plus establishing the brand for moving forward with other material. To make the process on the “Request A Quote” page much easier for the user, it was necessary to create a detailed form for clients to complete online, which they could submit to Redi-Cut Carpets.
Redi-Cut Carpets Website
The Solution To The Problem
The biggest change I made to the Redi-Cut Carpets’ site was to build the new site on the WordPress platform. This allows clients to make changes themselves or have me make the changes for them.
I created a color palette that complimented the colors of their place of business. The colors, fonts, and images were all used in a style that can be used both, on and offline, going forward. Redi-Cut Carpets had great photos of designer carpet installations they had done, so it was time to show off their work to the fullest. I used an image of a very stunning and complex carpet installation they had done on the homepage. I also created a portfolio of their work with images of their installations with complete project pages, rather than just slides.
The old “Request A Quote” page had a list of questions users needed to answer and then send to Redi-Cut Carpets, in an email, in order to get a quote. The problem with this is that there was a very high chance they would miss some of those questions and therefore not get an accurate quote. To solve this, I created a form with all the questions included, which the user can now fill out online and then just submit to Redi-Cut Carpets. This way, no important information is missed so that Redi-Cut Carpets can then give an accurate quote.